You are not alone if you feel like it’s been even more challenging to hit the inbox consistently. Personalization and relevancy aren’t a guarantee that you will land in the right spot, but it does play a role. Find out how experts in email answered our question: Relevancy in email has been part of the conversation for over 20 years—in 2022, as personalization evolves and bubbles to the top of the conversation, how does the definition of relevancy change? The Experts Christopher Donald | InboxArmy Betsy Grondy | Blackhawk Network […]
Who Should Your Email Marketing Campaigns Be “From”? Commonly called a ‘From Name’ it’s the name that is displayed in an inbox above or to the left of the subject line. It tells the recipient who sent the message or who it’s ‘from.’ Studies have shown that it is as important or even more important than a subject line. If the recipient doesn’t know who the email is from, it will go directly into the trash. One of the most asked and most discussed questions in email marketing, it’s phrased […]
I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to be personalized, but if it’s too personalized, they get a little creeped out. How do we use the data that is readily available tastefully? And before that, how do we get started with sending personalized messaging to our customers? Here’s where a milestone email can come in handy. What’s a Milestone Email? A milestone email is a type of behavior-based email you might send to […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
This month’s emfluence Marketing Platform updates include Email Recipients Over Time in reporting, the ability to compose emails and SMS from the calendar without saving a draft first, the option to unsuppress or leave a contact suppressed in landing page settings, and more. See what our community has asked for and what we built: Email Recipients Over Time MS Asks: Can you create a report to find all recipients sent to over the past week? Now available in the Reporting dropdown, you can find an Email Recipients Over Time Report. […]
