This month’s emfluence Marketing Platform updates include new notification settings, API endpoints for SMS, the ability to create new groups from within Dataverse sync settings, and more. See what our community has asked for and what we built: Notifications In the Options menu, you will now find a “Notifications” section allowing you to opt out of certain types of notification emails. Some notifications, such as those tied to user security, cannot be removed. Landing Page Ownership GC Asks: Can you allow us to change the owner of a landing page? […]
Email marketing has been and still is one of the most effective methods of reaching customers. However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile phone screen with 3,000+ unread messages. To fight the clutter, we as marketers must focus on how to create meaningful interactions. In this article, we’ll explore tactics to boost engagement and help you create emails that resonate with your audience. Setting Expectations Right off the bat, it’s important for new subscribers to know what to expect from you. […]
The power to keep customers and clients on your side rests in your email lists. But those lists will only help you build customer loyalty and drive revenue if you put them to work. It doesn’t matter what line of business you are in, how good your products or services are, or how well you deliver on your promises; customers can be a fickle bunch. If you don’t keep them engaged between projects or purchases, they can quickly have their heads turned by a competitive offer. Throughout this article, we’ll […]
Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated. Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]
You’ve heard about it. You’ve probably received some of it from other businesses. But what is SMS marketing, exactly, and how can you use it to serve your existing customers, gain new potential customers, and boost revenue? Is it something you add to your marketing mix or a replacement for an outdated program? As you’re about to see, SMS marketing (or text message marketing) uses a unique channel to reach and engage with customers. SMS marketing has several advantages over other forms of marketing communication and customer service. For one, […]
