This month’s emfluence Marketing Platform updates include a list cleansing and verification tool, the ability to map to picklists through the Dataverse integration, user login history, and more. See what our community has asked for and what we built: List Cleanse Incorporated into Platform List cleansing or list verification is a good way to keep your list up to date and find and scrub out old addresses that are no longer active as well as identify potentially dangerous addresses such as spam traps. emfluence has now integrated the process into […]
Have you set your 2023 company goals yet? If you’re like many others out there, a new year signifies the time to reset, collect all of your thoughts from the previous year, and run full speed ahead towards your goals for this year. Before you get too far along though, we have a suggestion. A well-organized CRM allows you to maximize the impact of your stored data and leverage it to take your strategies to the next level. If you’re really looking to kick off the year right, make it […]
An SMS subscriber list holds massive potential as a robust source of revenue and engagement from existing customers and followers. Are you growing it as much as you should be? Attracting more SMS opt-ins will deepen your relationships, increase loyalty, improve your service, and ultimately lead to higher revenue. After all, SMS is known for having a near perfect open rate with up to 98 percent of texts being read. But before we look at how to get more SMS opt-ins, we need to clarify a couple of legal issues. […]
The topic of email relevancy seems to pop up every so often when people question whether or not email marketing is too outdated to be useful. A solid email strategy can help you build valuable relationships with your customers that keep them around for years. If email hasn’t been in mind for you in a while, we’d highly recommend revisiting it. The Importance of Email Marketing It takes nothing more than a glance at the data to know that email marketing has one of the highest returns on investment (ROI) […]
The new year comes with new goals and plans for creating success. While coming up with specific goals is important, it’s just as helpful for business growth to pick specific focuses like customer retention. This is one area that can always be tweaked and improved based on the feedback you receive. Looking to prioritize customer retention this year? We can help. Increasing Customer Retention In order to tackle this goal, we have to flesh out exactly what customer retention is and why it’s important. Gaining new customers is an important […]
