Leveraging customer engagement data can help you make the right decisions to drive your business toward profitability and growth. The trick is knowing how to store and manage the data in ways that are advantageous to your team. The best possible repository for your data is a decent CRM system. But that’s only the start of the process to make the most out of all your hard-won data. Only when your CRM system is fully aligned with your entire MarTech stack can you have any confidence in having a “single […]
SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices. There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature phones (sometimes, somewhat unfairly, referred to as dumb phones), […]
Data is the digital marketing equivalent of DNA. Every time a customer or prospect engages with your brand, they leave behind traces of information that marketers can analyze and exploit to inform their ongoing campaign strategies. And just like a detective at a crime scene, the more evidence (data) you collect, the more you can do with it. But data can also be a complicated beast. With so many data points, it can be challenging to make decisions based on the mass of information you are presented with on a […]
I’m going to start this article with a gentle warning. Artificial Intelligence (AI) is a tool that can help you become a more efficient and successful marketer. You can use AI to inform your marketing strategy and take some of the heavy lifting out of your activities, but remember, the buck stops with you. AI is not a “magic marketing button” that you can hit to suddenly automate everything you do. So when deploying AI, you’ll need to carefully consider those marketing objectives and double-check everything it produces to ensure […]
This month’s emfluence Marketing Platform updates include journey stage reporting, new save options for QR codes, Query References on custom fields, and more. See what our community has asked for and what we built: Journey Reporting DC Asks: Can you provide a way for us to set a journey stage on a contact? Using one of your custom fields, you can now add values for Journey Reporting. Create a text field, check the box to enable Journey Reporting, and add one or more stages as picklist values. Journey Reporting can […]
