Google reviews are user-generated feedback and ratings on a Google My Business listing. You are likely familiar with these from your own searches and managing your company. They provide a snapshot of the public’s opinion about a business, product, or service and are important to monitor. It’s now easier than ever to keep track of your Google reviews with the emfluence Marketing Platform. We are excited to introduce this new feature to our community, as we believe it will greatly enhance marketing and insights for our platform users. Importance of […]
Online forms show up everywhere you browse and have become an essential tool for collecting valuable customer data. You’ve likely filled out hundreds if not thousands in your life whether that’s signing up for updates, opting in for a newsletter, entering giveaways, registering for events, and more. From the user experience side, it is very intuitive and second nature. But what about from the side of the marketer who has to create the form? Choosing the right online form builder for your company can make a large impact on how […]
What’s better than sending out SMS marketing? How about integrating SMS with your other marketing channels and amplifying your message’s impact? Using an SMS content calendar to guide your planning helps ensure your messages go out consistently and at the right time. And if you’re using the emfluence Marketing Platform, you can map out your SMS marketing, along with email and social media, all from the same marketing calendar. Let’s take a quick look at how to plan your SMS marketing, along with other customer engagement using a content calendar. […]
Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a significant impact on your customer’s lifetime value and lead to many benefits if deployed with intention. Read on as we explore what customer lifetime value is and how email marketing plays a role. What is Customer Lifetime Value? Customer Lifetime Value or CLV is a metric that is important to a company when analyzing […]
With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]
