Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line. Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything. Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]
B2B sales is built on touchpoints. The more touches you can make with each prospect over the sales cycle and beyond, the greater the likelihood that the prospect will turn into a loyal customer with a high lifetime customer value. SMS offers the potential to ramp up your B2B sales touchpoints with each prospect, at a much lower cost than most other forms of marketing. SMS is probably the most interactive, personal and immediate form of marketing communication. It can’t replace email, social media or other channels, but it can […]
An essential part of our job at emfluence is to have our fingers on the pulse of the latest online marketing trends and strategies. But this doesn’t mean we constantly throw the baby out with the bath water whenever something new comes along. As a business fully invested in technologies like email marketing and marketing automation, we know that some of the most engaging and profitable marketing strategies deployed by and on behalf of our clients have been around for quite some time. SMS (or text messaging) is another long-standing […]
Great customer service is never easy. Establishing a consistent experience takes time, well-trained and motivated employees, and a functioning support system. But as you’re about to discover, you can greatly improve your customer service using SMS, and with much less effort. SMS customer service doesn’t take much time or employee training, and the support system already exists on platforms like emfluence. What makes great customer service? Entire books have been written about this, but we could break it down into three categories: communication, experience, and meeting expectations. The ten SMS […]
One thing you can guarantee about life in the digital age is that there will always be new technology released. And every time, it gets hyped, promoted, blasted out to the ends of the earth and touted as the “next big thing.” But many of these “revolutionary” new technologies fade in a couple of years — or even months. SMS marketing isn’t exactly new, but is it here to stay well into the future? Unless it will still be growing and thriving several years from now, businesses may not want to […]
