One thing you can guarantee about life in the digital age is that there will always be new technology released. And every time, it gets hyped, promoted, blasted out to the ends of the earth and touted as the “next big thing.” But many of these “revolutionary” new technologies fade in a couple of years — or even months.   SMS marketing isn’t exactly new, but is it here to stay well into the future? Unless it will still be growing and thriving several years from now, businesses may not want to […]

When it comes to growing and engaging your SMS subscriber list, you should do what works. But how do you know what works? Look at what other successful SMS marketers and businesses are doing.  To that end, we’ve conducted a study that surveyed B2C and B2B businesses. Some are using SMS marketing successfully already. Others are in various stages of developing it.  Among those who are SMS users, the research found several commonalities that we’re going to share with you so you can benefit from what others have already found […]

Looking to give our customers another advantage over their competitors, emfluence is launching a new SMS service that allows you to send bulk text messages to anyone who opts in to receive text messaging from your company. With SMS, you’ll be able to send special sales offers, surveys, contests, delivery and shipping notifications, and other direct communications right to the phones of your customers. “Multiple studies have made clear that a great majority of customers want to be texted by companies they trust, and that’s why we’ve made it a […]