No, TCPA isn’t another new acronym in the alphabet of legislation that marketers need to comply with (think GDPR, CCPA, and CPRA). The TCPA, or Telephone Consumer Protection Act to give it its full name, has existed since 1991, so you should be all over it already. However, there’s no time like the present to brush up on TCPA compliance because there’s some new rules that will come into play starting April 11, 2025. These new rules will make it easier for consumers to revoke their consent to receive robocalls […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
Text messaging is a popular means of communication and over the years it has become an effective way for brands to reach their audiences. Short Message Service (SMS) and Multimedia Messaging Service (MMS) have become essential to businesses of all kinds. However, with the arrival of artificial intelligence, these traditional methods of communication are being enhanced, transforming into an innovative and efficient way to engage customers and drive sales. What are SMS and MMS? Before diving into the ways AI can push us towards higher goals, let’s define SMS and […]
What’s better than sending out SMS marketing? How about integrating SMS with your other marketing channels and amplifying your message’s impact? Using an SMS content calendar to guide your planning helps ensure your messages go out consistently and at the right time. And if you’re using the emfluence Marketing Platform, you can map out your SMS marketing, along with email and social media, all from the same marketing calendar. Let’s take a quick look at how to plan your SMS marketing, along with other customer engagement using a content calendar. […]
Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line. Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything. Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]
