An essential part of our job at emfluence is to have our fingers on the pulse of the latest online marketing trends and strategies. But this doesn’t mean we constantly throw the baby out with the bath water whenever something new comes along. As a business fully invested in technologies like email marketing and marketing automation, we know that some of the most engaging and profitable marketing strategies deployed by and on behalf of our clients have been around for quite some time. SMS (or text messaging) is another long-standing […]
Great customer service is never easy. Establishing a consistent experience takes time, well-trained and motivated employees, and a functioning support system. But as you’re about to discover, you can greatly improve your customer service using SMS, and with much less effort. SMS customer service doesn’t take much time or employee training, and the support system already exists on platforms like emfluence. What makes great customer service? Entire books have been written about this, but we could break it down into three categories: communication, experience, and meeting expectations. The ten SMS […]
One thing you can guarantee about life in the digital age is that there will always be new technology released. And every time, it gets hyped, promoted, blasted out to the ends of the earth and touted as the “next big thing.” But many of these “revolutionary” new technologies fade in a couple of years — or even months. SMS marketing isn’t exactly new, but is it here to stay well into the future? Unless it will still be growing and thriving several years from now, businesses may not want to […]
When it comes to growing and engaging your SMS subscriber list, you should do what works. But how do you know what works? Look at what other successful SMS marketers and businesses are doing. To that end, we’ve conducted a study that surveyed B2C and B2B businesses. Some are using SMS marketing successfully already. Others are in various stages of developing it. Among those who are SMS users, the research found several commonalities that we’re going to share with you so you can benefit from what others have already found […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
