Automated Workflows have new options for targeted emails in the emfluence Marketing Platform. Say hello to Workflow Decisions!   As you build out your automated email campaigns, you can now add the option to split your contacts into new email groups based on actions (or inactions) taken by the recipient. These options can be based on clicks (or no clicks), views (or no views), or custom decisions matching a query.   With this addition, you can create complex automated email campaigns that lead to desired actions or nurture contacts based […]

You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]