We’re not just listening, we’re listening. It’s easy for marketing automation platforms to toss up a feature request button, but we’re taking it a step farther. Each month, we recap the features requested by–and built for–the emfluence Marketing Platform community. Here’s what we accomplished in January 2020. Webhooks MS asks: Can the emfluence platform notify our CRM immediately when a sales lead comes in? Most CRMs retrieve data from the emfluence Marketing Platform on a set schedule. For business issues that are more time-sensitive, such as a sales lead, webhooks may […]
We’ve been hard at work on your feature requests, emfluence Marketing Platform users. Let’s take a look at what’s new in October 2019, and keep those suggestions coming! Email Throttling BA asks: We need to send to a large group, and we don’t want to overwhelm our call center. Rather than breaking up one big list into several smaller lists, is there a way to distribute the send more evenly over time? Your call center agents salute you! The emfluence Marketing Platform offers the ability to throttle the sending of […]
Just in time for Black Friday planning, emfluence has released several key enhancements, including enhanced A/B testing, powerful segmenting tools, and clever proofing and planning tools. Create, Test, Measure and Repeat The new A/B Testing Tool makes testing email variables easier than ever. Create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Once you’ve created your tests, select your winning criteria, your testing time frame, and the percentage of your list you’d like to […]
You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]
You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in May 2019: Easy-Add Contacts from a Group KR asks: Can I add contacts while I’m in the Group section? I don’t want to hop between areas to update my groups. Yes! We’ve added new features to the Group detail page to make managing contacts even easier. Now, when you click into a group, you’ll […]
