The age of the Internet means information is readily available all the time. But just because this information is available does not mean it is easily accessed by everyone. What if you rely on a screen reader to see the email for you? What if you are unable to operate a mouse and require the use of a keyboard only to navigate a web page? Or perhaps you are one of 300 million people with some type of color deficiency. How can you read the text if the color contrast […]
From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]
Looking to uplevel your personalization game? Learn how to leverage variable content blocks in the emfluence Marketing Platform to customize the messaging in your campaigns: In this video, you’ll learn: How to create variable content blocks How to use variables to personalize campaigns How to test variable content within emfluence
Want to build a custom integration to your data sources? Using the emfluence Marketing Platform’s API, you can create an integration that matches your marketing needs. Watch our quick video from the 2020 And Then Some Conference to see how: In this video, you’ll learn: How to understand triggers Building your integration to our API Troubleshooting integrations
2020 has been a year for email marketing to shine. With so much inconsistency around traditional marketing channels, email send volume has increased exponentially this year. At emfluence, we’ve seen a remarkable 177% increase in the number of emails people are sending this year over last—which means more competition for that email open in your recipients’ inbox. If you’re looking for ways to uplevel your email marketing, evaluating your copy is a great (and easy) place to start. Here are 5 of our quick tips for crafting email copy that […]