The importance of email marketing has often been a hot topic of debate, especially in recent years. In 2021, as new, exciting technologies emerge and email embarks on its 50th (!!) anniversary, it’s understandable why some marketers may have their doubts about where email fits into their marketing mix. But as any good #emailgeek would tell you, the data shows us that when implemented correctly, email can be one of the most successful channels available. In this article, we’ll dive into six reasons why email marketing is an effective, valuable […]
You’ve seen them on websites and in emails for years: subtle call-to-action boxes that feature a thin border and text label of the same color with no button fill. These little guys are commonly known as ghost buttons, and they’ve created quite a division in the digital marketing space. Some marketers swear by their effectiveness while others call them poor performers. At emfluence, we like to say that as with most things email, it really depends. Why Use a Ghost Button? Thanks to a pretty simple design that often blends […]
Ever wish you had a time traveling DeLorean to go back and fix costly email errors? Everyone makes mistakes, but smart email teams know how to stop them from ever happening. In part two of our webinar series with our friends at Email On Acid, emfluence CEO David Cacioppo and Email On Acid’s Geoff Traub joined emfluence’s Cory LaGrange for a discussion on all the things that can go wrong with email, and how to prevent email disasters before they strike. Disasters can strike at every point in the email […]
Ever wished there was an Un-Send button? Don’t worry, so has just about every other email marketer in the world. Whether it’s a mistyped date, a broken $$firstName variable, or you sent next month’s email a few weeks too early, mistakes in email happen. In emfluence alumna Sara Theurer’s original post, written back in 2014, the Oops email was just coming into its own. At the time, the idea that you could resend an email with corrections was a new idea—and the engagement rates were impressive. It wasn’t uncommon for the […]
Understanding the roles best played by your CRM and marketing automation platform is key to developing data-driven lead nurture campaigns. It’s important to set the actual content and design of your campaign aside for a moment and think about the data points you will use to build it. But first a quick reminder of why we use lead nurture campaigns—not all leads are created equal. They fall within a spectrum, from complete stranger to your brand to sales qualified prospect with a need, desire and budget established. Somewhere along that […]
