The global pandemic changed the way many of us celebrated the holidays in 2020. But if you thought that this was just a blip at the start of the decade and everything would return to normal in 2021, you better think again. Welcome to the holidays in the new normal. While the holidays in 2021 will look much more “normal” than last year’s socially distanced celebrations, the repercussions of the pandemic will continue to disrupt the season. In particular, issues with the global supply chain will mean businesses have to […]
With the world gradually emerging from lockdown, businesses are finding themselves coming face-to-face with their clients again. But as we meet in person and awkwardly decide whether to offer a handshake, elbow bump, or social distanced wave, there is one piece of engagement that should never be inhibited—building your email lists. Truth be told, businesses have never been very good at collecting data in the real world. For example, how many business cards have lingered in old school goldfish bowls for days or even weeks after their collection at an […]
Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]
There’s a good chance you read this headline and said out loud, “one!” And for most email types, you’re probably right—one call-to-action per email is the general recommendation for a reason: it holds your audience’s attention to the singular “thing” you want them to do, which is click to convert on your email. But sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet). For example, let’s say you’re running a […]
This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]
