What You Need to Know About Email Deliverability


In a time where live events and in-person experiences have been put on hold, marketers are depending on email more than ever to connect with their audiences. Recent data shows email is experiencing some of the highest engagement rates in five years, so ensuring your messages are getting in front of your customers is crucial. If your recipients never see the email, how can they engage with your brand? This is where deliverability comes in – playing a big role in any email marketer’s success.   What is deliverability? Deliverability […]

The Managed Inbox Optimization Checklist


Optimizing your email content and program can help drive up performance, but where do you start? There’s optimizing the message content, improving the design layout, monitoring deliverability, analyzing subscriber engagement, and dozens of other activities that require attention. It’s easy to overlook or neglect those monitoring and control tasks when you’re in the throes of campaign planning and execution. But with the emergence of the Managed Inbox, it’s becoming increasingly more important that you nurture and develop all areas of your email strategy to ensure your hard work doesn’t fall […]

 

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