Powerful marketing automation platforms help build powerful marketing teams. Visit our blog to learn what must-have features you should look for in a marketing automation platform.

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle and organize leads and interactions. While they may appear to take on similar tasks, it is important to understand the goals of each software in order to effectively integrate them with business processes. Primary Differences […]

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately sell more deals with your marketing automation platform. You just need the right data and a plan in place. Marketing deserves at least a 50% stake in every CRM. The data being collected in your […]

Are you working a strong funnel of marketing qualified leads? Using buyer intent signals in the emfluence Marketing Platform and your CRM system, you can create automated outreach emails designed to determine which of those marketing qualified leads might be ready for a sales conversation–all without your sales team lifting a finger. In this video, you’ll see what signals to use and how to automate the outreach while still maintaining a personal touch: In this video, you’ll learn: What buyer intent signals to include in your automation query What data […]

Understanding the roles best played by your CRM and marketing automation platform is key to developing data-driven lead nurture campaigns. It’s important to set the actual content and design of your campaign aside for a moment and think about the data points you will use to build it. But first a quick reminder of why we use lead nurture campaigns—not all leads are created equal. They fall within a spectrum, from complete stranger to your brand to sales qualified prospect with a need, desire and budget established. Somewhere along that […]