Why Most Marketing Tools for Dynamics 365 Fall Short—and How Microsoft Partners Can Offer a Better Alternative


A Common Sticking Point in Dynamics 365 Deployments  For many Microsoft Partners, implementing Dynamics 365 is a smooth process—until the conversation turns to marketing automation. Clients want to run campaigns, build nurture flows, or track engagement. But the tools available to them often feel disconnected from the rest of the Dynamics environment.  When the marketing component doesn’t work well, it doesn’t just frustrate marketers—it can delay adoption, cause internal friction, and reflect poorly on the overall implementation.  Where Most Marketing Tools Miss the Mark  1. Integration is rarely seamless While many […]

What’s New: Webhook Payloads, Updates to the Workflow Canvas and User List, and More


This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available response details. User Management TS Asks: Can you add Role to the user list […]

Inside the emfluence Reseller Program: What Microsoft Partners Need to Know


Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue.  The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in.  If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this […]

What’s New: Campaigns, Social Account Verification, Image Size in Email, and More


This month’s emfluence Marketing Platform updates include enhancements to the Campaigns main view and download, new combined image and total size metrics in emails, a last verified date indicator for social accounts, and more. See what our community has asked for and what we built: Campaigns JB Asks: I’d love to be able to sort the columns in the Campaign section. Campaign results shown in the main view can now be sorted (ascending or descending) by Title, Status, Dates, number of Manual Emails, number of Automated Emails, Number of Social […]

What’s New: Group Membership in Conditional Preferences, Dataverse Reports, and More


This month’s emfluence Marketing Platform updates include group membership added as a condition for conditional preferences on unsubscribe pages, expanded Dataverse reports, and more. See what our community has asked for and what we built: Sent Emails: Subject Line CO Asks: Can you add subject line to the Sent email list? When looking at sent emails in the list view, you will now see Subject Line in the displayed information. Conditional Preferences: Group Membership MD Asks: Can you add group membership as a condition for conditional preferences on the unsubscribe […]

 

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