This month’s emfluence Marketing Platform updates include new social metrics, API additions, easier Zapier integrations, and more. See what our community has asked for and what we built:

Social Reporting: Impressions and Reach

AS Asks: Can you add impressions and reach to social reporting?

Impressions and Reach have been added as new reporting metrics for Instagram, Facebook, and LinkedIn. Impressions have also been added for X/Twitter. Instagram users will need to reverify their connection to see the new data in their account.

Incoming SMS Notifications

CO Asks: Can you notify me when someone texts back to an SMS message?

We’ve added an “Incoming SMS Message” permission in Notification Settings allowing you to receive an email notification when someone responds to an SMS message from one of your numbers. 

API Webhooks: Custom Headers

JB Asks: Can you add custom headers to API webhooks?

When using emfluence webhooks, custom headers are now allowed when passing data over emfluence’s API.

API Contacts/Lookup: SMS Opt-Out Status

JB Asks: Can you add SMS Opt-Out Status to the API Contact Lookup?

The contacts/lookup endpoint on emfluence’s API has been updated to include smsOptOut.

Email Reporting: Held and Suppressed

DA Asks: Can you add the held and suppressed flags in email reporting?

The held and suppressed flags you see in the Contacts search results have been added to the Recipients report of a sent email to make it clearer whether a contact is held or suppressed in your email results.


We’ve added a Zapier link inside the Options menu that you can use to connect an outside application and push contact data to emfluence through the use of Zapier. You will need to have a Zapier account in order to use this feature.


emfluence is in the process of refactoring Owner by creating an owner tag in the system for items which didn’t have one before, such as Workflows. Part of the project is to add the ability to search by owner in new places and make it easier to transfer items from one owner to another.

Currently in Development: Facebook Audiences

Now in beta testing, you can connect a Facebook Ads account and push emfluence groups to Facebook audiences to deploy. If you are interested in being a beta tester, please contact

Got another request? Send them to us under the help section in the emfluence Marketing Platform!

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