One of the best parts of being an email marketer is the instant gratification of seeing your results pour in soon after an email deploys. We sit and click refresh, watching our opens and clicks numbers inch upward. But are opens & clicks all you’re watching? Sure, open rate can signify a successful subject line (along with a permission-based list and historically great content on a regular basis). Click through rates are excellent for measuring engagement with a specific item, article or topic. But better yet is the click-to-open ratio. […]

For years, email marketing experts have said to always upload and insert images into emails in their final size, rather than resizing them in the Image modal or by dragging the image by its corners. In the past, the biggest reason for that has been because email clients like Yahoo, AOL and Outlook will ignore those resize “tags” and try to insert your full, HUGE image. After some new testing & research this week, we’ve found that few and maybe no email clients still “blow up” an email image to […]

What’s that new Download Image button in Gmail? Have you noticed this “download” button pop up in the bottom right corner of images in your emails lately? This isn’t a new feature, since Google hasn’t posted anything about it and others in the email marketing community seem pretty stumped about it. It turns out that this is most likely a bug, and (knowing Google) one that will probably be fixed soon. Here’s what we know: This button only appears on unlinked images. This button doesn’t appear on small images. (300×225 […]

You’ll may have noticed that the suppressed and held flags got a bit of a makeover to better match the current Platform. The new colors are: The darker flag (red) means the Contact is Suppressed. The lighter flag (yellow) means it’s Held, or bounced.

A few of our users have asked us: how can I force a single line space between paragraphs or lines in my email, instead of the default double space? The answer is a quick trick: hold down the Shift button while you hit Enter and you’ll see a “soft return” (single-spaced line) instead of a “hard return” (normal default new line spacing). For example, It’s as easy… as 1, 2, 3! What goes into a great marketing email? Download the anatomy of a marketing email template Important TIP: As you […]