Email spam filter test Thanks to an integration with Litmus, emfluence Marketing Platform clients can send their emails through spam filter tests before they deploy. (They can also see what their email will look like in various inboxes.) This gives marketers the opportunity to make changes to their email in order to pass out-of-the-box spam filter settings at inboxes like AOL, Gmail, Outlook, etc. You may see suggested reasons why your email is failing, or you may have to guess… Learn the basics of building a bounce-back email campaign Download […]
This week we heard from another client who wondered how and why to use variable images in their campaign. In this case, they have an outreach campaign that should be sent “from” a different university depending on which was closest to the prospect, but otherwise, the content of the campaign stayed largely the same with some variable text. They wanted to know if they could use variables for images the same way they do for “area of interest” or “first name” to display the logo of the prospective students’ university […]
No email can produce results if it looks empty. As we often remind our clients, nearly a third of subscribers have images turned off by default, including Android phone readers and many Outlook subscribers. That’s why we talk about using text pre-headers, a good balance of text and image and alternative or “alt” text when designing emails. At the basic level, you should add alt text to any image in your email design, just in case readers have images turned off. This will show up in the blank image spot […]
After listening to client requests, we’ve upgraded your custom fields in a big way. We’ve added the ability to create 5 more custom fields, giving all standard Platform accounts 25 total customizable data points about your contacts. (This is in addition to your 17 standard fields like First Name, etc.) Not only that, ALL of your fields now have the option to be given a type. Your original 20 fields are text fields with 400 characters by default. You can make 5 new fields and choose from 5 data types:text, […]
Rich media is on the rise in email marketing. In fact, in all marketing. Short videos and animation can help drive up attention & response rates… when they’re done well. Though video doesn’t work in all email inboxes, animation works in all but one: Outlook 2007 and newer will simply show the first “slide” of an animated GIF for example. As long as you remember to make your first image your primary one, you can still use animation in those inboxes that will render it. What goes into a great […]
