You know how we like to say the emfluence Marketing Platform is so intuitive, you’ll swear it was built just for you? That’s the inspiration behind our latest feature update: the Drag and Drop Email Editor. We’ve made building beautiful, sophisticated emails super easy with this big update. From a drag-and-drop customizable button to quick content block access, modifiable layout creators, drag-and-drop images, and more, our goal is to simplify the email building process so you can spend your day focused on strategy. But the best way to get to […]
Ready to add website engagement to your bag of digital marketing tricks? Then we have big news for you—Website Tracking is now live on the emfluence Marketing Platform! Let’s take a look: What You’re Tracking The new Website Tracking feature allows you to track Contact traffic on your website or websites (yes, you can add more than one). To get started, navigate to Campaigns and select Website Tracking from the dropdown menu. Set up is a simple, four-step process (our help page explains how) followed by a quick installation […]
Automated Workflows have new options for targeted emails in the emfluence Marketing Platform. Say hello to Workflow Decisions! As you build out your automated email campaigns, you can now add the option to split your contacts into new email groups based on actions (or inactions) taken by the recipient. These options can be based on clicks (or no clicks), views (or no views), or custom decisions matching a query. With this addition, you can create complex automated email campaigns that lead to desired actions or nurture contacts based […]
You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]
A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of thousands of emails they had collected over 10+ years and they weren’t sure if they should bother with the oldest lists or not. My answer: Clean it up and start with a Re-Permission Campaign. It’s the New year after all, the perfect time for getting things like this straightened out. Email List Cleaning First, we discussed why list hygiene was the place to start. After […]
