Looking for a marketing automation strategy that rewards your audience on their special day? Watch our video to learn how to build an automated birthday email campaign in the emfluence Marketing Platform:
In this video, you’ll learn:
- How to set up a dynamic query that automates emails based on a contact’s birthday or a calculated date around the contact’s birthday (like a half-birthday)
- What sorts of content to include in a birthday email
- How to set a cadence between several automated birthday emails
- How to create an automated workflow that dynamically sends emails throughout the year to contacts with upcoming birthdays
