Hey, CRM marketers, sending leads from your marketing automation to your CRM environment isn’t a one-time event. Those leads still need nurturing—both to keep current customers happy and to encourage those early hand-raisers to fully convert into actual hot leads. The best way to this? Ensure your CRM system is funneling opportunity to your marketing automation platform (like the emfluence Marketing Platform, say) with the data it needs to generate the most effective follow-up campaigns. In the world of email automation, this data passage is referred to as “trigger” […]
You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]
The purpose of a marketing automation system is to generate and feed as many qualified leads to your sales team as possible. But a marketer’s job doesn’t end there. If you’re not mining the sales data being generated by those leads, then you risk leaving additional sales opportunities on the table. To truly benefit from the effort and expense of your marketing efforts, you need to leverage the sales data already available to you in your CRM system. Whether you use Salesforce, Microsoft Dynamics or any number of other CRM […]
You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in May 2019: Easy-Add Contacts from a Group KR asks: Can I add contacts while I’m in the Group section? I don’t want to hop between areas to update my groups. Yes! We’ve added new features to the Group detail page to make managing contacts even easier. Now, when you click into a group, you’ll […]
It probably won’t surprise you to learn that customer relationship management (CRM) software and marketing automation software are VERY different from one another. Yet, it seems that many marketers still ask the question: can I use one of these to do the job of the other? On the surface, each one can appear to be somewhat similar, but a closer look shows that each platform serves a very different purpose. Since it’s so important that sales and marketing teams understand the differences between the two systems, let’s examine the […]
