As email marketers, our goal is to continuously grow our list of subscribers who are receiving our communications on a regular basis. However, it is also just as important to ensure that our list of subscribers is clean and healthy. Some of the top ways to ensure you are maintaining a healthy list is by performing regular list cleanse scrubs to identify any potential high-risk email addresses, as well as to practice audience segmentation to ensure you are only sending to contacts who fall within a certain engagement threshold. However, […]
Understanding the roles best played by your CRM and marketing automation platform is key to developing data-driven lead nurture campaigns. It’s important to set the actual content and design of your campaign aside for a moment and think about the data points you will use to build it. But first a quick reminder of why we use lead nurture campaigns—not all leads are created equal. They fall within a spectrum, from complete stranger to your brand to sales qualified prospect with a need, desire and budget established. Somewhere along that […]
So you’ve settled on a new email service provider or marketing automation platform – congratulations! The trek up the mountain to compare solutions and find agreement with other teams is over. But I hope you’ve saved enough energy for the climb down. There’s still a lot of progress needed to call this thing done. The trick is finding a good, safe trail before making your descent. The risks are great of starting without a path or losing vigilance because you’re fatigued. We’re talking severe injury – campaigns that don’t get […]
How do you know if this subject line is better than another one? What if a different colored call-to-action button could generate more clicks? Will more people open with a personal from name or your brand name? With the emfluence Marketing Platform, you can test up to five versions of your emails to learn the answers to these (and more!) questions. Watch our 2020 And Then Some Conference video to find out how: In this video, you’ll learn: How to set up an A/B test in the emfluence Marketing […]
With the emfluence Marketing Platform, you can personalize landing pages for each visitor, just like you can with emails. Plus, personalized landing pages are a great way to integrate your digital strategy with physical campaigns, like direct mail! Want to see how you can build a landing page that swaps variables for a personal experience? Watch this special video from the 2020 And Then Some Conference to learn how: In this video, you’ll learn: How to create variable content in an emfluence Marketing Platform landing page How to use […]
