Blog

Lead Reactivation Campaigns


Have leads in your CRM system that you’d like to reengage on behalf of your sales team? Learn how to leverage your CRM integration to the emfluence Marketing Platform to build a lead reactivation campaign:   In this video, you’ll learn: How to create automated campaigns triggered fromĀ  your CRM system How to personalize emails to look like they’re coming from CRM record owners How to nurture leads to a desired goal

High Contact Score Campaigns


You’re gathering contact scores, but what’s next? Learn how to automate emails to people who reach certain contact scores–and how to keep customers out of your automations:   In this video, you’ll learn: How to create queries targeted at leads with high contact scores How to personalize your emails How to leverage your CRM to ensure your automated emails land in the right inboxes

Event Promotion Campaigns


Got a big event coming up? Learn how to leverage the emfluence Marketing Platform to promote your next event. We’ll cover the Marketing Calendar, social media integrations, email, landing pages, and more:   In this video, you’ll learn: How to create events and plan your promotion strategy in the Marketing Calendar How to automate emails and send messages to targeted audiences How to incorporate visuals, like countdown timers, to generate engagement

How to Build a Customer Satisfaction Survey


How your customers feel about your company is important! Learn how to build a customer satisfaction survey with alternate endings and behavior-based branching using the emfluence Marketing Platform:   In this video, you’ll learn: How to create a survey that branches based on how a survey taker responds How to create alternate survey endings based on satisfaction How to keep your surveys short and still informative

How to Build a Contract Renewal Email Series


Need to remind your customers of important dates, like the end of their contract terms? Learn how to build automated campaigns that are triggered from a specific date field and targeted at encouraging your clients to renew in a timely fashion:   In this video, you’ll learn: How to create automated emails off of calculated date fields in the Query Builder How to set reminders How to trigger the series through your CRM system

 

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