Are you working a strong funnel of marketing qualified leads? Using buyer intent signals in the emfluence Marketing Platform and your CRM system, you can create automated outreach emails designed to determine which of those marketing qualified leads might be ready for a sales conversation–all without your sales team lifting a finger. In this video, you’ll see what signals to use and how to automate the outreach while still maintaining a personal touch: In this video, you’ll learn: What buyer intent signals to include in your automation query What data […]
The emfluence Marketing Platform team rolls out dozens of new features each year…so many, in fact, that we discovered it can be difficult for our fans to keep track of all the new bells and whistles. That’s why this year, we’re excited to launch a new quarterly series designed to walk you through not just what’s new, but also how to put these new features to use for your company. For our first edition of What’s New with emfluence, watch David Cacioppo and Natalie Jackson chat about: Our new integration […]
The final installment of our three-part series with Email on Acid on the Future of Email concluded with emfluence’s Natalie Jackson and Cory LaGrange chatting with Email on Acid’s Amanda Bacher about ways in which email marketers can take their automation to the next level of awesome. Covering systems and processes, data integrations, variables, CDPs, and more, be sure to catch the full video here: Email Marketing Automation Evolution One of our favorite parts of this event was working with Email on Acid to build a guide to Email Marketing […]
Want to take your personalization to new depths? By leveraging Device and Email Client Targeting options through our friends at NiftyImages, you can create dynamic images (and links) that are designed specifically for the recipient’s device or inbox. Use Cases for Email Client Targeting As seen in our example email this month, you could have received a different image depending on whether you opened the email in Yahoo!, Outlook, AOL Webmail, Gmail, Webmail, or otherwise (the fallback image). Which one did you receive? For the purposes of sending this to […]
The importance of email marketing has often been a hot topic of debate, especially in recent years. In 2021, as new, exciting technologies emerge and email embarks on its 50th (!!) anniversary, it’s understandable why some marketers may have their doubts about where email fits into their marketing mix. But as any good #emailgeek would tell you, the data shows us that when implemented correctly, email can be one of the most successful channels available. In this article, we’ll dive into six reasons why email marketing is an effective, valuable […]
