Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]
This month’s emfluence Marketing Platform updates include Else statements in Conditional Content, the addition of Date Sent to the Recipients Download Report and more. See what our community has asked for and what we built in June 2021: Add Else Statements to Conditional Content JB Asks: Can you add an Else statement to Conditional Content? Conditional Content now includes an Else statement. This allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic and now provide alternate content […]
There’s a good chance you read this headline and said out loud, “one!” And for most email types, you’re probably right—one call-to-action per email is the general recommendation for a reason: it holds your audience’s attention to the singular “thing” you want them to do, which is click to convert on your email. But sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet). For example, let’s say you’re running a […]
Learn how (and why) to sync Source Campaign from Microsoft Dynamics to the emfluence Marketing Platform. We’ll show you how to use this data point for personalizing emails, segmenting for new campaigns, and reporting on the success of marketing campaigns. In this video, you’ll learn how to: Personalize with source campaign Segment based on a lead’s origin Report on success in Microsoft Dynamics and the emfluence Marketing Platform
This month’s emfluence Marketing Platform updates include conditional content in emails and landing pages, more contact scoring options for web page visits, an easier way to delete email drafts, and more. See what our community has asked for and what we built in June 2021: Conditional Content Conditional Content now allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic. Only the contacts who match the logic will see what you have put inside the block. This […]
