Collapsible navigation is standard practice on websites, but what if you want to include navigation in your emails? Listing a bunch of links above your email content on mobile is not going to be ideal, so if you think your emails need to include navigation, here’s a solution! This was built out using several methods created by Email on Acid, so thanks to them for their contribution to better email! To start, we’ll just create our menu as it will appear in on desktop versions: <div id=”navigation-container”> <table class=”navigation” width=”100%” […]
As digital marketers, we are all familiar with that anxious feeling you get as your mouse hovers over the “Send” button on an email that is about to go out to thousands, maybe even tens of thousands of recipients. The feeling of uncertainty, as you pause and think to yourself, “What if I misspelled a word or forgot to include a link?” Email Send Anxiety is real, and while you may not be able to shake the feeling completely, there are common errors to look out for and steps you […]
On a mission to build sophisticated, hyper-targeted automated campaigns? Watch this special video from the 2020 And Then Some Conference to learn how to automate your target segments with the emfluence Marketing Platform’s Query Builder: In this video, you’ll learn: How to use emfluence’s Query Builder to segment audiences How to build engagement and behavior-based automated campaigns How to save segments as dynamic or one-time audiences
Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform: In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments
This month’s emfluence Marketing Platform updates are focused on powerful new features on our Workflow Builder. See what our community has asked for and what we built in August 2020: Workflow Exit Conditions MS Asks: We would love to have exit conditions available on workflows, so that recipients who have already converted are removed from future messages. Exit conditions are now available on all workflows. An exit condition allows you to define criteria to automatically and immediately remove an email address from a workflow. For example, if you have a workflow […]
