In this Social Media era we have all heard the same thing—”Email is dead”. This could not be further from the truth! Even with the growth of social messaging and chat apps, email is a part of most people’s daily life online. In 2020, the number of global email users grew to four billion, and is set to grow to 4.6 billion by 2025 (Statista). On top of having massive numbers of frequent email users, email also has a higher ROI when compared to other channels such as social media […]

This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]

An effective newsletter is an extremely valuable marketing tool that can go a long way in educating and persuading your clients and prospects to work with you. They help keep your brand top-of-mind for consumers, establishing credibility and authority in the space and notifying readers of products and company news that may interest them. So, maybe you’re new to the idea of sending newsletters, or maybe you’ve been sending newsletters for quite some time and realizing your audience isn’t very engaged. This is why sending out newsletters with the right elements is extremely important. […]

An engaged alumni base can help higher education marketers tap into a network of advocates that can refer future students, share stories about their experiences, and fundraise for future initiatives they care about. But first, you’ll have to create an alumni relations experience that’s worth engaging with. How to Use an Alumni Email Series to Engage Post Graduates If you want to truly engage your alumni base with email, you’ll need to ditch the batch-and-blast approach. We’ve pulled together six of the best alumni email series campaigns that can help […]

Attention all e-commerce businesses…if you’re not running a bounce-back email campaign to your buyers, you’re missing out on some major additional revenue. What is a bounce-back coupon? A bounce back coupon is a coupon created to entice customers to “bounce back,” or return and buy more from you in the future. Think of something like this:  We’re not talking email delivery failures here. Brick and mortar retailers invented the bounce-back with return offer mailers, and with good reason: the cost of customer acquisition is high, and the easiest way to […]