Email marketing has been an important way of corresponding with consumers since it was first introduced. It has extensive reach and it’s effective at its job of providing a direct form of communication between entities.   While there are about a gazillion marketing strategies to engage audiences, like traditional marketing (newspaper ads, TV commercials, radio spots) or digital marketing (social media, texts, PPC), email is where it’s at. And, you must admit, because we understand its power, it does consume us as marketers. We plan out strategies months in advance, attend […]

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised.   Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely essential. Needless to say, the moment a spreadsheet is involved, you suddenly lose any integrity in your data.  Introducing Microsoft Dynamics Microsoft Dynamics is a software solution that organizations employ to manage their data for […]

As B2B marketers, it’s our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, until they reach a destination where a commercial arrangement formalizes the relationship.  While many people speak of their incredible adventures in business, you should never confuse your customers’ journey as an adventure. By nature, an adventure is chaotic, longwinded, and potentially dangerous. This isn’t a route you want to take your clients along.  While every customer journey is different, there […]

SMS marketing is quickly becoming a go-to method to reach, engage, nurture, convert, and retain subscribers. But using SMS personalization strategies is what will set your text message marketing apart from the companies that are just blasting out generic texts to their lists. Over half of consumers (54%) say they’ll be more likely to purchase products from companies that use personalized text messages to communicate with them. But is that true? People often say things in surveys that conflict with what they actually do in real life. Now that more […]

Email marketing doesn’t just play around with the concept of demographics employed by most acquisition marketing channels. There’s an actual, identifiable human behind every email address and they deserve better than a “catch-all” email communication.  In many ways, email is a marketer’s dream. It’s not only a medium where individual consumers opt in and subscribe to your campaigns, suggesting they really value your email communications. It’s also a place where your subscribers surrender so much personal information over the lifetime of their relationship with an organization that it really would […]