Landing pages are a make-or-break part of the conversion path for campaigns. And yet, landing pages are typically given far less attention than the steps at the leading and trailing end of campaigns. When implemented well, landing pages can have a dramatic impact on conversion rates. Even small tweaks to things like the placement of call-to-action buttons can drive meaningful results. And, as with all things on the conversion path, the more relevant and engaging the content on the page, the better the results. A wide variety of sources can […]

There are a lot of different metrics that help determine the success of an email marketing campaign. Open rates, click rates, unsubscribe rates, bounce rates… all of these play a really important role in overall email performance. As email marketers, keeping track of all of these metrics is just as important as actually sending out the messages. But there’s one metric that doesn’t always get the credit it deserves: the click-to-open rate. What is click-to-open rate? Click-to-open rate (CTOR) takes a closer look at subscribers that are engaging with your […]

Want to show prospective customers how much they mean to you after a sales appointment? Using the emfluence Marketing Platform, you can create customized, personal quote pages that recap your conversation, record important notes, and share relevant details to help close the sale: In this video, you’ll learn: How to use variable content on landing pages How to build content blocks using text, images, and video How to share personalized content with specific individuals

So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]

This month’s emfluence Marketing Platform updates include unpublishing workflows, changing the throttling on a paused email and new badges for users to earn. See what our community has asked for and what we built in March 2021: Unpublish a Workflow LP Asks: Can you make it easier to turn off workflows? Finished with your workflow? Need to turn it off? You can now find an Unpublish Button on your workflow. The current state of your workflow will be turned into a draft (meaning you will lose any existing drafts) and your […]