There are a million and one ways to evaluate a marketing campaign and a million and one points throughout the campaign to measure. Marketing attribution is one method of analyzing results that can help you prepare future strategies and optimize ROI. What Is Marketing Attribution? Marketing attribution refers to the process where marketers analyze how strategies and specific customer interactions contribute to sales, website traffic, and overall revenue. These various interactions are known as touchpoints and they represent some sort of action that the potential customer has taken whether that’s […]
This month’s emfluence Marketing Platform updates include more security enhancements, picklists for custom fields, email subject lines in reporting, and more. See what our community has asked for and what we built: Security Enhancements: Two-Factor Authentication Building on several recent security updates (including trusted devices), users now have the ability to turn on two-factor authentication if they choose. In the security options of your user profile, you can enable two-factor authentication. Once activated, you will be required to confirm your identity by supplying a code sent to the email address […]
Holiday cheer, string lights, Black Friday frenzies, candy canes, and hot chocolate may be the last thing on your customers’ minds right now, especially with the sweltering heat of summer bearing down. Marketers, however, have to work a few steps ahead which means that while swimming pools and cool drinks dance through the minds of our audiences, sugar plums and Christmas trees are dancing through ours. We’re here to remind you that the holidays are fast approaching and while half a year may seem like plenty of time to prepare, […]
Marketing campaigns are spearheaded by headstrong creatives with data-driven intuition and endless ideas. However, if it really comes down to it, email lists are the bread and butter of the marketing world. Efforts we put into our email lists attract and retain customers, creating a long-term solution that powers growth. What is an Email List? An email list is that oh-so-important stash of data that contains contact information for those that have voluntarily subscribed to receiving emails from your company. This is one of the best assets you own because […]
Generating leads in the past may have looked like cold calls or emails to customers who have never been exposed to your brand. However, these tactics are proving to be outdated in many industries especially because there isn’t much solid ground to work from. Instead, marketers are finding that the best strategy for generating leads is to meet them where they’re at. This means creating chance encounters through online ads, carving out paths through clever content, or using social media to attract interest. When you do this, you’ll find that […]
