While marketing automation software has the potential to change your life, it’s important to remember that the technology is not the “mythical magic marketing button” that so many marketers have been looking for all these years. Implementing a successful marketing automation strategy requires a lot of preparation and planning. You’ve got to put in the hard work before the software starts automating your marketing process. But when it gets going, the real magic begins to happen. The first step of any marketing automation strategy starts with an objective. What do […]
This month’s emfluence Marketing Platform updates include SMS in campaigns, the ability to download the Contact Activities Report, control over API access tokens, and more. See what our community has asked for and what we built: SMS in Campaigns DC Asks: Can you add SMS to campaigns? SMS messages can now be added to campaigns. Like emails, the SMS can be added to a campaign on the individual message or in bulk in the Campaigns section. Contact Activities Report Download MS Asks: Can you add a download option to the Contact […]
When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization’s smooth running and efficiency. A well-maintained CRM will give everyone in the business, who needs access to customer data relating to just about any function, the right information at the right time. Conversely, a poorly maintained CRM can be a disaster. To understand what a healthy CRM strategy looks like, we should perhaps first take a look at some bad CRM habits that lead to the availability of multiple versions of […]
Email marketing is a two-way street. You’ve got emails to send out to your list and they have content they want to read about in those emails. Until they don’t. Did you know that email fatigue is an actual thing? Yes, we said it. Emails aren’t just beautiful graphics and witty copy—they can be stressful for those in charge of campaigns (even if it is a creative, anxious but mostly excited type of stress) as well as those on the receiving end. Your subscribers can experience exhaustion from your emails […]
According to our report on the State of Email Marketing, email is becoming increasingly more relevant with 87 percent of marketers believing that email marketing is or will be critical to their overall marketing success. However, there is no email marketing without an email list, and building a robust database is a top priority for marketers everywhere. We’re here to share some tips and tricks on building and growing a subscriber base you’ll be proud of. What is an Email List? An email list is a database of important information […]
