This month’s emfluence Marketing Platform updates include updates to the new List Cleanse feature, an Email Day of the Week report, the rollout of ChatGPT to all users, and more. See what our community has asked for and what we built: List Cleanse Updates After noticing some clients forgetting to take action on their cleanse results, emfluence has made some changes to list cleanses. Going forward, anything returned in the Bad category (which includes undeliverable addresses and potentially dangerous blacklisted addresses) will now be held automatically for you. We still […]
Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement. For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]
There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look. What’s a marketer to do? Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]
We all rely heavily on our marketing campaigns to drive growth and connect with our target audiences, but building a great campaign is only half the battle. What comes after launch is an extensive process of analyzing and improving. Understanding your campaign performance through analytics is what sets successful campaigns apart from missed opportunities. Today we’ll step into the world of campaign analytics and how this insightful data can make or break your success. What Are Campaign Analytics? Campaign analytics are just as vital as the campaigns themselves. It is […]
This month’s emfluence Marketing Platform updates include new notification settings, API endpoints for SMS, the ability to create new groups from within Dataverse sync settings, and more. See what our community has asked for and what we built: Notifications In the Options menu, you will now find a “Notifications” section allowing you to opt out of certain types of notification emails. Some notifications, such as those tied to user security, cannot be removed. Landing Page Ownership GC Asks: Can you allow us to change the owner of a landing page? […]
