With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]
Those in the marketing world are used to looking forward to the next campaign, the next sale, the next customer. We’re here to remind everyone of the importance of taking a step back and focusing on the success you’ve already managed to achieve. Your current customers are an attestation to how much you’ve grown but they’re also evidence of the potential you have to continue growing. Improving customer loyalty and building strategies for retention is a key factor in boosting sales and growing —learn how your CRM can help you […]
Marketing Automation & Lead Generation For some, marketing automation and lead generation go hand in hand while, for others, these two are completely separate ideas in their organization. For us, marketing automation is a key player in lead generation and is a solution that streamlines all the processes we have in place. Not only does aligning the two make everything more efficient, but it can also streamline the user experience for your customers and increase your sales. How Lead Generation Works Plenty of lead generation takes place on a digital […]
Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line. Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything. Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]
This month’s emfluence Marketing Platform updates include stacking order options in email, downloadable ‘Views’ report, user types and more. See what our community has asked for and what we built: Adding Contacts to Automated Emails AR Asks: On an automated email, can you make it easier for me to queue those recipients for another automated email? Have you ever added emails to the end of a workflow after contacts had already completed their journey and needed to push them to the next email in a series? Or needed to manually […]
