The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies. Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]
This month’s emfluence Marketing Platform updates include updates to the new List Cleanse feature, an Email Day of the Week report, the rollout of ChatGPT to all users, and more. See what our community has asked for and what we built: List Cleanse Updates After noticing some clients forgetting to take action on their cleanse results, emfluence has made some changes to list cleanses. Going forward, anything returned in the Bad category (which includes undeliverable addresses and potentially dangerous blacklisted addresses) will now be held automatically for you. We still […]
Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement. For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]
There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look. What’s a marketer to do? Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]
We all rely heavily on our marketing campaigns to drive growth and connect with our target audiences, but building a great campaign is only half the battle. What comes after launch is an extensive process of analyzing and improving. Understanding your campaign performance through analytics is what sets successful campaigns apart from missed opportunities. Today we’ll step into the world of campaign analytics and how this insightful data can make or break your success. What Are Campaign Analytics? Campaign analytics are just as vital as the campaigns themselves. It is […]
