This month’s emfluence Marketing Platform updates include link tracking changes, increased size of test groups, delivery status of SMS messages, and more. See what our community has asked for and what we built: Link Tracking Changes Based on feedback from clients on link tracking, we’ve made a change to how it works in emails. Now, rather than including the full URL string in the email (which could contain fragments, non-standard characters, query string parameters, variables, etc. within the URL), we’ve replaced it with a coded value. This is a common […]
Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map out a high-level nurture, designed the coolest layouts, and sent them off to your list? You dive back in to improve results through email marketing optimization. Email Marketing Optimization While going through your past email campaigns and nurtures can be time consuming, we highly recommend it. Small changes here and there can have a […]
If a picture says a thousand words, then videos surely speak millions. There’s a reason why videos are becoming a popular medium on social media, email, and other marketing channels. Videos do a great job of telling a full story without much explanation from the brand. Ready to up-level your next email campaign? Why Use Video in Email Marketing? Using video comes with a whole host of advantages that images or GIFs can’t offer. There’s a lot it can do for your existing audience as well as new audiences in […]
Like much of your Martech stack, the humble CRM system has evolved tremendously in recent years. No longer just a simple central repository for your customer contact and engagement details, the modern CRM has become a powerful engine that can drive your entire email marketing/marketing automation, social media, and content marketing strategies. These changes all make sense for busy marketers who want to spend less time jumping between platforms and more time producing productive campaigns. But it also makes perfect sense for your sales and customer service teams that deal […]
Email is an old name in the business yet it continues to be one of the top performing marketing channels. It’s a medium that’s been through it all and proved again and again why it’s an effective way to reach customers and nurture relationships. You may already have a good idea of why emails are relevant but get ready to fall in love with this marketing format all over again. Is Email Marketing Still Effective? Email marketing is not only effective, but also reliable. This is a tried-and-true method for […]
