Marketing Automation & Lead Generation For some, marketing automation and lead generation go hand in hand while, for others, these two are completely separate ideas in their organization. For us, marketing automation is a key player in lead generation and is a solution that streamlines all the processes we have in place. Not only does aligning the two make everything more efficient, but it can also streamline the user experience for your customers and increase your sales. How Lead Generation Works Plenty of lead generation takes place on a digital […]

Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line.   Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything.  Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]

This month’s emfluence Marketing Platform updates include stacking order options in email, downloadable ‘Views’ report, user types and more. See what our community has asked for and what we built: Adding Contacts to Automated Emails AR Asks: On an automated email, can you make it easier for me to queue those recipients for another automated email? Have you ever added emails to the end of a workflow after contacts had already completed their journey and needed to push them to the next email in a series? Or needed to manually […]

The ever-changing business landscape can make planning for growth and profitability challenging. This problem is particularly true for start-up businesses with little or no customer data to make strategic decisions. For many of these businesses, setting targets and assigning budgets is akin to holding your finger in the air to see which way the wind is blowing — a precarious strategy. However, suppose you’ve been in business for some time or have access to benchmark (or even anecdotal) data from a similar organization or industry resource. In that case, there […]

Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your personal and professional life and even more so when working with clients and customers. A thank you makes people feel appreciated and valued. Curious to see how a simple thank you can translate into your marketing strategy? Read on for more insight!  Thank You Emails Thank you emails enhance the customer experience. While they may feel […]