The power to keep customers and clients on your side rests in your email lists. But those lists will only help you build customer loyalty and drive revenue if you put them to work. It doesn’t matter what line of business you are in, how good your products or services are, or how well you deliver on your promises; customers can be a fickle bunch. If you don’t keep them engaged between projects or purchases, they can quickly have their heads turned by a competitive offer. Throughout this article, we’ll […]
Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated. Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]
You’ve heard about it. You’ve probably received some of it from other businesses. But what is SMS marketing, exactly, and how can you use it to serve your existing customers, gain new potential customers, and boost revenue? Is it something you add to your marketing mix or a replacement for an outdated program? As you’re about to see, SMS marketing (or text message marketing) uses a unique channel to reach and engage with customers. SMS marketing has several advantages over other forms of marketing communication and customer service. For one, […]
Marketing strategies are crucial for any business looking for success. However, even the best strategies can benefit from the support of useful tools to help keep them focused on their goals. A powerful tool that we can’t recommend enough is the marketing calendar. This serves as your go-to roadmap for planning and executing marketing initiatives effectively. With the correct use, this can impact your revenue generation and enable you to streamline your marketing decisions and processes. The Impact Your Marketing Calendar Has on Revenue Generation There’s nothing worse than getting […]
This month’s emfluence Marketing Platform updates include an integration with ChatGPT, an emoji picker, the ability to add your Google Business Profile Reviews to your dashboard, and more. See what our community has asked for and what we built: Google Business Profile Reviews In the same way you are able to connect Google Analytics and various social media channels, emfluence has added the ability for users to add Google Business reviews to the platform. Once connected, these can be added to your home screen dashboard. ChatGPT Added to emfluence Speaking […]
