Few other industries can know their customers better than the financial services sector. Banks and credit unions take care of the things that really matter most to American consumers, including their income, savings, loans and mortgages, investments, insurance premiums, and even their kids’ education. With so much information readily available and the right marketing automation software in place, a bank or credit union marketer can go to town and ensure their campaigns are 100% laser-focused. But before we get ahead of ourselves and start looking at the kind of campaigns […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
Online forms show up everywhere you browse and have become an essential tool for collecting valuable customer data. You’ve likely filled out hundreds if not thousands in your life whether that’s signing up for updates, opting in for a newsletter, entering giveaways, registering for events, and more. From the user experience side, it is very intuitive and second nature. But what about from the side of the marketer who has to create the form? Choosing the right online form builder for your company can make a large impact on how […]
Marketing Automation & Lead Generation For some, marketing automation and lead generation go hand in hand while, for others, these two are completely separate ideas in their organization. For us, marketing automation is a key player in lead generation and is a solution that streamlines all the processes we have in place. Not only does aligning the two make everything more efficient, but it can also streamline the user experience for your customers and increase your sales. How Lead Generation Works Plenty of lead generation takes place on a digital […]
While the marketing experts at emfluence fully endorse those often repeated marketing mantras, who can forget the classic “email marketing is not dead“? That doesn’t mean we are not ready to embrace change. That change is increasingly facilitated by making the switch from standalone and often loosely integrated marketing software to more robust and powerful marketing automation technology. The question is: Are you ready for change? Why Marketers Need to Invest in Change As marketers, we all need to fully embrace change because, in the rapidly evolving digital marketing landscape […]
