SMS marketing has quickly become a key part of the marketing mix for companies — both small and large — across almost every industry. It can be used to revive leads for B2B organizations or inspire immediate customer action for B2C brands. But like any ‘new’ way to reach customers and attract leads, the question remains, “Is it right for your organization?”. To help you determine if bulk text messaging might be something your company should begin using as an engagement, sales, and customer service tool, here’s a quick look at the […]

Looking to give our customers another advantage over their competitors, emfluence is launching a new SMS service that allows you to send bulk text messages to anyone who opts in to receive text messaging from your company. With SMS, you’ll be able to send special sales offers, surveys, contests, delivery and shipping notifications, and other direct communications right to the phones of your customers. “Multiple studies have made clear that a great majority of customers want to be texted by companies they trust, and that’s why we’ve made it a […]

Powerful marketing automation platforms help build powerful marketing teams. Visit our blog to learn what must-have features you should look for in a marketing automation platform.

Are you working a strong funnel of marketing qualified leads? Using buyer intent signals in the emfluence Marketing Platform and your CRM system, you can create automated outreach emails designed to determine which of those marketing qualified leads might be ready for a sales conversation–all without your sales team lifting a finger. In this video, you’ll see what signals to use and how to automate the outreach while still maintaining a personal touch: In this video, you’ll learn: What buyer intent signals to include in your automation query What data […]

You win some, you lose some. Learn how to create automated email campaigns that help win them back using the emfluence Marketing Platform:   In this video, you’ll learn: CRM triggers that can feed automated winback campaigns How and when to create automated campaigns for leads or clients you’ve lost What sorts of messages to include in a winback campaign