When higher ed email performance slips, the instinct is often to tweak subject lines, resend campaigns, or add another reminder.  But in many cases, the real problem sits under the hood.  Poor data hygiene, unclear consent practices, and declining deliverability quietly undermine even the most thoughtful email and SMS strategies. And because these issues don’t always surface immediately, they’re easy to ignore until engagement drops and conversions stall.  Why Data Hygiene Is a Marketing Issue (Not Just an IT One)  CRM data fuels personalization, automation, and reporting. When that data is incomplete, outdated, or inconsistent, everything downstream suffers.  […]

We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it?  While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]

I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days.    Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]

The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies.   Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]

An SMS subscriber list holds massive potential as a robust source of revenue and engagement from existing customers and followers. Are you growing it as much as you should be? Attracting more SMS opt-ins will deepen your relationships, increase loyalty, improve your service, and ultimately lead to higher revenue. After all, SMS is known for having a near perfect open rate with up to 98 percent of texts being read.   But before we look at how to get more SMS opt-ins, we need to clarify a couple of legal issues.  […]