Modals Friendly and Workflows Merry

Just in time for the holidays, we’ve added extra tools to your digital marketer’s promotional toolbox with an eye on helping you have the most successful shopping season yet. Workflow Builder Shortcuts The biggest updates this month are centered around our drag-and-drop Workflow builder. Let’s start with the ability to copy an existing Workflow:   Workflows can be copied in either their draft or published state, and copying the Workflow will duplicate both the Workflow layout and Workflow components (Groups, Emails, Decisions, etc.). This handy feature is a huge time […]

Website Tracking Is Here!

Ready to add website engagement to your bag of digital marketing tricks? Then we have big news for you—Website Tracking is now live on the emfluence Marketing Platform! Let’s take a look: What You’re Tracking The new Website Tracking feature allows you to track Contact traffic on your website or websites (yes, you can add more than one).   To get started, navigate to Campaigns and select Website Tracking from the dropdown menu. Set up is a simple, four-step process (our help page explains how) followed by a quick installation […]

Features Update: Little Things That Make Life Easier

Intuitive means a lot to us. Our goal is to give you room to focus on strategy, not building emails or forms, and so we spend a lot of time on pushing past the “yeah, it works” territory into “this is awesome!” space.   We’ve been working on one really big (and really exciting) project that we announced at last month’s And Then Some Conference, and we’ll have a splashy reveal soon. But in the meantime, we’ve rolled out quite a few small features all designed around how you use […]

Features Update: Decisions, Decisions, Decisions

Automated Workflows have new options for targeted emails in the emfluence Marketing Platform. Say hello to Workflow Decisions!   As you build out your automated email campaigns, you can now add the option to split your contacts into new email groups based on actions (or inactions) taken by the recipient. These options can be based on clicks (or no clicks), views (or no views), or custom decisions matching a query.   With this addition, you can create complex automated email campaigns that lead to desired actions or nurture contacts based […]

Features Update: Transactional Email and List Growth Reports

We rolled out several updates to our Reports section this weekend—check out what’s new below! Transactional Email Reporting For those of you using transactional emails in your emfluence Marketing Platform account, we’ve added enhanced transactional email reports that you can easily download in our Reports section. Transactional email reports can be downloaded as a separate automated report, or you can add them to your existing reports.   If you add them to an existing report, transactional emails will show on your report in their own section, just like automated messages. […]


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