A transactional email is a communication that is sent to a customer following a specific engagement, such as account activation, subscription, purchase, or password reset. They can also be used to highlight the various stages of the shipping process, including the moment an item has been dispatched, package tracking information, and final delivery confirmation.  As email communications go, your transactional emails could be the most important emails that you ever send. Moreover, in an era defined by regulations, including GDPR and CSAL, when businesses can no longer rely on implied consent to add customers to their marketing lists, transactional emails […]

This month’s emfluence Marketing Platform updates include more SMS features, a reCAPTCHA option for surveys, the ability to split contacts on a workflow and more. See what our community has asked for and what we built in August 2021: More SMS Updates! emfluence continues to expand its new SMS offering. New features include adding automated SMS messages to workflows and being able to preview the SMS messages inside the workflow (you can now also do this on emails in workflows!). If you are interested in enabling SMS in your account, reach […]

We all want the images in our emails to look great, but when high quality comes at the cost of huge images and slow load times, the user experience can suffer. To get both performance and professional quality, you can optimize your images to reduce the file size while keeping the appearance the same. Resize your JPG Images Original JPG files will usually be very large in both pixel dimensions and file size. This will give you a high-quality image when printing, but the large size is unnecessary for email. […]

Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]

Learn how (and why) to sync Source Campaign from Microsoft Dynamics to the emfluence Marketing Platform. We’ll show you how to use this data point for personalizing emails, segmenting for new campaigns, and reporting on the success of marketing campaigns. In this video, you’ll learn how to: Personalize with source campaign Segment based on a lead’s origin Report on success in Microsoft Dynamics and the emfluence Marketing Platform