It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/: While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]
Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables: Once we have defined custom fields, they can be populated with our data. With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]
Have leads in your CRM system that you’d like to reengage on behalf of your sales team? Learn how to leverage your CRM integration to the emfluence Marketing Platform to build a lead reactivation campaign: In this video, you’ll learn: How to create automated campaigns triggered from your CRM system How to personalize emails to look like they’re coming from CRM record owners How to nurture leads to a desired goal
You’re gathering contact scores, but what’s next? Learn how to automate emails to people who reach certain contact scores–and how to keep customers out of your automations: In this video, you’ll learn: How to create queries targeted at leads with high contact scores How to personalize your emails How to leverage your CRM to ensure your automated emails land in the right inboxes
Got a big event coming up? Learn how to leverage the emfluence Marketing Platform to promote your next event. We’ll cover the Marketing Calendar, social media integrations, email, landing pages, and more: In this video, you’ll learn: How to create events and plan your promotion strategy in the Marketing Calendar How to automate emails and send messages to targeted audiences How to incorporate visuals, like countdown timers, to generate engagement
