I spent several years as a Production Artist. Part of my job was to make sure the typography in print ads was absolutely perfect. In an ideal scenario, email would respect some of the same typography features that print teams take advantage of, but let’s face the facts: email hates typographers and production artists. This post is a continuation of our email test to determine how well email client applications handle precision typography techniques like Kerning, Leading and Tracking. Here’s what each of those looked like in our email: Now […]
This month’s emfluence Marketing Platform updates are focused on tracking and reporting of survey responses. See what our community has asked for and what we built in November 2020: Surveys in Campaigns DC Asks: Can you add surveys to campaigns? We’re glad you asked. Yes, surveys can now be added to campaigns for tracking purposes. Overall, the campaign section of the emfluence platform got a fancy new overhaul. This section now looks and feels more consistent with the rest of the platform, with separate tabs added for categories of elements you […]
As email marketers, our goal is to continuously grow our list of subscribers who are receiving our communications on a regular basis. However, it is also just as important to ensure that our list of subscribers is clean and healthy. Some of the top ways to ensure you are maintaining a healthy list is by performing regular list cleanse scrubs to identify any potential high-risk email addresses, as well as to practice audience segmentation to ensure you are only sending to contacts who fall within a certain engagement threshold. However, […]
Subject lines can be tricky, which may or may not be one of the reasons why you are here reading this post. Your subject line should ideally help your email stand out from others in your recipient’s inbox. Your subject line needs to capture attention and encourage action from recipients. In a perfect world, people would see your subject line and immediately want to click your email to see what else is inside. That is the goal, at least to most email marketers. In order to achieve this goal, you […]
It’s an ongoing discussion in the email marketing world: Do you choose to grow your list via opt-in vs. opt-out methods? I had a client ask me this week what were the real pros and cons of each. How could they decide what’s right for them? First, what’s the difference? What is opt-in vs opt-out? Opting-in means that a user will first need to check a box (or take a confirmative action) to consent. While opting-out means a user must uncheck a box to remove their consent. What is an opt-in email sign-up? Opting-in […]
