So you’ve settled on a new email service provider or marketing automation platform – congratulations! The trek up the mountain to compare solutions and find agreement with other teams is over. But I hope you’ve saved enough energy for the climb down. There’s still a lot of progress needed to call this thing done. The trick is finding a good, safe trail before making your descent. The risks are great of starting without a path or losing vigilance because you’re fatigued. We’re talking severe injury – campaigns that don’t get […]

How do you know if this subject line is better than another one? What if a different colored call-to-action button could generate more clicks? Will more people open with a personal from name or your brand name? With the emfluence Marketing Platform, you can test up to five versions of your emails to learn the answers to these (and more!) questions. Watch our 2020 And Then Some Conference video to find out how:   In this video, you’ll learn: How to set up an A/B test in the emfluence Marketing […]

Subject lines can be tricky, which may or may not be one of the reasons why you are here reading this post. Your subject line should ideally help your email stand out from others in your recipient’s inbox. Your subject line needs to capture attention and encourage action from recipients. In a perfect world, people would see your subject line and immediately want to click your email to see what else is inside. That is the goal, at least to most email marketers. In order to achieve this goal, you […]

Email has been one of the most consistent channels for marketers during the 2020 pandemic. Volume overall (as measured by the emfluence Marketing Platform) is up more than 56% this year, and there’s no surprise as to why—in a time where direct mail, targeting methods, sales calls, and trade shows are largely unavailable, we can always rely on email to find its way to our target audience. That doesn’t mean marketers have freedom to email at random. If you want your email campaigns to prove successful, there is a list […]

It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/:   While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]