How do you know if this subject line is better than another one? What if a different colored call-to-action button could generate more clicks? Will more people open with a personal from name or your brand name? With the emfluence Marketing Platform, you can test up to five versions of your emails to learn the answers to these (and more!) questions. Watch our 2020 And Then Some Conference video to find out how:

 

In this video, you’ll learn:

  • How to set up an A/B test in the emfluence Marketing Platform
  • A/B testing best practices
  • Understanding the results of an A/B test

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