An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively. These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates. How does AI help you […]
There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look. What’s a marketer to do? Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]
Email marketing has been and still is one of the most effective methods of reaching customers. However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile phone screen with 3,000+ unread messages. To fight the clutter, we as marketers must focus on how to create meaningful interactions. In this article, we’ll explore tactics to boost engagement and help you create emails that resonate with your audience. Setting Expectations Right off the bat, it’s important for new subscribers to know what to expect from you. […]
