The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies.   Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]

There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look.   What’s a marketer to do?   Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]

Email marketing has been and still is one of the most effective methods of reaching customers.  However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile phone screen with 3,000+ unread messages.  To fight the clutter, we as marketers must focus on how to create meaningful interactions. In this article, we’ll explore tactics to boost engagement and help you create emails that resonate with your audience.   Setting Expectations Right off the bat, it’s important for new subscribers to know what to expect from you.   […]

The power to keep customers and clients on your side rests in your email lists. But those lists will only help you build customer loyalty and drive revenue if you put them to work.  It doesn’t matter what line of business you are in, how good your products or services are, or how well you deliver on your promises; customers can be a fickle bunch. If you don’t keep them engaged between projects or purchases, they can quickly have their heads turned by a competitive offer. Throughout this article, we’ll […]

Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your personal and professional life and even more so when working with clients and customers. A thank you makes people feel appreciated and valued. Curious to see how a simple thank you can translate into your marketing strategy? Read on for more insight!  Thank You Emails Thank you emails enhance the customer experience. While they may feel […]