Apple’s Link Tracking Protection rolled out with iOS 17 and expanded significantly with iOS 18 in late 2024. If you’re a marketer running email campaigns, this change is already affecting how you track clicks and measure success, and it’s only going to grow throughout what remains of 2025. With iPhones making up over half the US smartphone market, most businesses sending emails to consumers will feel this impact during the crucial fall marketing season. Here’s what you need to know to keep your email marketing profitable and measurable. What Is […]
Mistakes in email marketing are inevitable, but how you handle them can make all the difference. Enter the “Oops” email—a tool that can turn an error into an opportunity to strengthen your relationship with your audience. The Importance of Acknowledging Mistakes Ignoring an email mistake can be detrimental to your brand’s reputation. Whether it’s a broken link, incorrect information, or a spelling error, your audience will notice, and how you respond can either build or erode trust. The “Oops” email is your chance to show accountability, professionalism, and even a […]
When it comes to email marketing, one of the most critical decisions you’ll make is choosing the sender’s name. This seemingly small detail can significantly impact your open rates, click-through rates, and overall campaign success. But who should your email marketing be from? The answer isn’t as straightforward as you might think. The Psychology Behind the Sender Name The sender name is the first thing your recipients see, even before they read the subject line. It sets the tone for your entire message and can influence whether your email is […]
An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
