Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a significant impact on your customer’s lifetime value and lead to many benefits if deployed with intention. Read on as we explore what customer lifetime value is and how email marketing plays a role.  What is Customer Lifetime Value? Customer Lifetime Value or CLV is a metric that is important to a company when analyzing […]

Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your personal and professional life and even more so when working with clients and customers. A thank you makes people feel appreciated and valued. Curious to see how a simple thank you can translate into your marketing strategy? Read on for more insight!  Thank You Emails Thank you emails enhance the customer experience. While they may feel […]

Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map out a high-level nurture, designed the coolest layouts, and sent them off to your list? You dive back in to improve results through email marketing optimization.   Email Marketing Optimization While going through your past email campaigns and nurtures can be time consuming, we highly recommend it. Small changes here and there can have a […]

If a picture says a thousand words, then videos surely speak millions. There’s a reason why videos are becoming a popular medium on social media, email, and other marketing channels. Videos do a great job of telling a full story without much explanation from the brand. Ready to up-level your next email campaign?   Why Use Video in Email Marketing? Using video comes with a whole host of advantages that images or GIFs can’t offer. There’s a lot it can do for your existing audience as well as new audiences in […]

The topic of email relevancy seems to pop up every so often when people question whether or not email marketing is too outdated to be useful. A solid email strategy can help you build valuable relationships with your customers that keep them around for years. If email hasn’t been in mind for you in a while, we’d highly recommend revisiting it.  The Importance of Email Marketing It takes nothing more than a glance at the data to know that email marketing has one of the highest returns on investment (ROI) […]