There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look.   What’s a marketer to do?   Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]

The power to keep customers and clients on your side rests in your email lists. But those lists will only help you build customer loyalty and drive revenue if you put them to work.  It doesn’t matter what line of business you are in, how good your products or services are, or how well you deliver on your promises; customers can be a fickle bunch. If you don’t keep them engaged between projects or purchases, they can quickly have their heads turned by a competitive offer. Throughout this article, we’ll […]

Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a significant impact on your customer’s lifetime value and lead to many benefits if deployed with intention. Read on as we explore what customer lifetime value is and how email marketing plays a role.  What is Customer Lifetime Value? Customer Lifetime Value or CLV is a metric that is important to a company when analyzing […]

Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your personal and professional life and even more so when working with clients and customers. A thank you makes people feel appreciated and valued. Curious to see how a simple thank you can translate into your marketing strategy? Read on for more insight!  Thank You Emails Thank you emails enhance the customer experience. While they may feel […]

Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map out a high-level nurture, designed the coolest layouts, and sent them off to your list? You dive back in to improve results through email marketing optimization.   Email Marketing Optimization While going through your past email campaigns and nurtures can be time consuming, we highly recommend it. Small changes here and there can have a […]