Click-to-open rates (CTOR) are valuable metrics to track because they give marketers like us insight into how well our content is resonating with subscribers. While there are numerous ways to determine how successful email campaigns are, CTORs are easy to calculate, analyze, and communicate, making them a powerful metric for showcasing email campaign performance.  What is a Good Click-to-Open Rate for Email? Now that we’ve established why CTOR is an important metric for email marketers to look at, the real questions come into play: How do we know whether what […]

Marketing campaigns are spearheaded by headstrong creatives with data-driven intuition and endless ideas. However, if it really comes down to it, email lists are the bread and butter of the marketing world. Efforts we put into our email lists attract and retain customers, creating a long-term solution that powers growth.   What is an Email List? An email list is that oh-so-important stash of data that contains contact information for those that have voluntarily subscribed to receiving emails from your company.   This is one of the best assets you own because […]

It’s Not Dead…Is It? Forgive me if you’ve heard this one before: email marketing is far from dead. On the contrary, email is alive and kicking, despite the ever-increasing pressure from competitive marketing channels.  It’s been more than a decade since Facebook founder Mark Zuckerberg first declared that email was dead. Over that decade, Facebook has had its own lunch eaten by numerous social media startups. They’re not the new kid on the block anymore. Today, Facebook is more likely to be the social network your grandparents hang out on […]