Looking to uplevel your personalization game? Learn how to leverage variable content blocks in the emfluence Marketing Platform to customize the messaging in your campaigns: In this video, you’ll learn: How to create variable content blocks How to use variables to personalize campaigns How to test variable content within emfluence
Want to build a custom integration to your data sources? Using the emfluence Marketing Platform’s API, you can create an integration that matches your marketing needs. Watch our quick video from the 2020 And Then Some Conference to see how: In this video, you’ll learn: How to understand triggers Building your integration to our API Troubleshooting integrations
This month’s emfluence Marketing Platform updates are focused on tracking and reporting of survey responses. See what our community has asked for and what we built in November 2020: Surveys in Campaigns DC Asks: Can you add surveys to campaigns? We’re glad you asked. Yes, surveys can now be added to campaigns for tracking purposes. Overall, the campaign section of the emfluence platform got a fancy new overhaul. This section now looks and feels more consistent with the rest of the platform, with separate tabs added for categories of elements you […]
How do you know if this subject line is better than another one? What if a different colored call-to-action button could generate more clicks? Will more people open with a personal from name or your brand name? With the emfluence Marketing Platform, you can test up to five versions of your emails to learn the answers to these (and more!) questions. Watch our 2020 And Then Some Conference video to find out how: In this video, you’ll learn: How to set up an A/B test in the emfluence Marketing […]
With the emfluence Marketing Platform, you can personalize landing pages for each visitor, just like you can with emails. Plus, personalized landing pages are a great way to integrate your digital strategy with physical campaigns, like direct mail! Want to see how you can build a landing page that swaps variables for a personal experience? Watch this special video from the 2020 And Then Some Conference to learn how: In this video, you’ll learn: How to create variable content in an emfluence Marketing Platform landing page How to use […]