SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
SMS marketing has quickly become a key part of the marketing mix for companies — both small and large — across almost every industry. It can be used to revive leads for B2B organizations or inspire immediate customer action for B2C brands. But like any ‘new’ way to reach customers and attract leads, the question remains, “Is it right for your organization?”. To help you determine if bulk text messaging might be something your company should begin using as an engagement, sales, and customer service tool, here’s a quick look at the […]
Landing pages are a make-or-break part of the conversion path for campaigns. And yet, landing pages are typically given far less attention than the steps at the leading and trailing end of campaigns. When implemented well, landing pages can have a dramatic impact on conversion rates. Even small tweaks to things like the placement of call-to-action buttons can drive meaningful results. And, as with all things on the conversion path, the more relevant and engaging the content on the page, the better the results. A wide variety of sources can […]
I spent several years as a Production Artist. Part of my job was to make sure the typography in print ads was absolutely perfect. In an ideal scenario, email would respect some of the same typography features that print teams take advantage of, but let’s face the facts: email hates typographers and production artists. This post is a continuation of our email test to determine how well email client applications handle precision typography techniques like Kerning, Leading and Tracking. Here’s what each of those looked like in our email: Now […]
The out of the box configuration of the Account Entity in Microsoft Dynamics CRM has room for improvement when it comes to User Experience. From the seemingly random boxy layout of the Summary tab (and most of the tabs), to the abundance of seldom used fields, to the ever so slow loading timeline, things could be better. A good user experience puts emphasis on critical and frequently used information and de-emphasizes less critical and less frequently used information. And while it’s not set up well for most organizations out […]
