Public sector communication carries a higher bar than standard marketing. Every message has to be clear, readable, and accessible to all residents. It also has to follow strict requirements around data security, privacy, and record-keeping. Falling short on any of these can lead to confusion, complaints, or compliance issues. The emfluence Marketing Platform is built to help public sector organizations meet those expectations without adding complexity. From accessible templates to secure sending practices and transparent reporting, the platform gives teams the structure they need to communicate confidently and consistently. Why Accessibility and Compliance […]
No, TCPA isn’t another new acronym in the alphabet of legislation that marketers need to comply with (think GDPR, CCPA, and CPRA). The TCPA, or Telephone Consumer Protection Act to give it its full name, has existed since 1991, so you should be all over it already. However, there’s no time like the present to brush up on TCPA compliance because there’s some new rules that will come into play starting April 11, 2025. These new rules will make it easier for consumers to revoke their consent to receive robocalls […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
Discover the ins and outs of setting up an effective abandoned cart workflow in the emfluence Marketing Platform. In this video, I will walk you through the process of creating a targeted abandoned cart campaign, leveraging the platform’s features and integrations. Learn how to seamlessly connect your data and personalize your email campaigns based on customer journey stages. Don’t miss out on optimizing your e-commerce strategy – watch now! Workflow Setup and Integrations We will create a new workflow, and it’ll be abandoned cart. Save that. For the abandoned cart […]
You’ve heard about it. You’ve probably received some of it from other businesses. But what is SMS marketing, exactly, and how can you use it to serve your existing customers, gain new potential customers, and boost revenue? Is it something you add to your marketing mix or a replacement for an outdated program? As you’re about to see, SMS marketing (or text message marketing) uses a unique channel to reach and engage with customers. SMS marketing has several advantages over other forms of marketing communication and customer service. For one, […]
