While banking is very much a human-focused business, it’s also an industry that increasingly relies on technology to connect with its customers. As such, technologies like marketing automation perfectly support the banking sector’s focus on building and maintaining trust, fostering long-term relationships, and enhancing customer experiences. But what is marketing automation, and how can it help marketers in the banking sector connect with their target audience more timely, efficiently, and effectively? What is Marketing Automation? Marketing automation technology streamlines and automates essential marketing tasks by combining complementary marketing channels, including […]
Few other industries can know their customers better than the financial services sector. Banks and credit unions take care of the things that really matter most to American consumers, including their income, savings, loans and mortgages, investments, insurance premiums, and even their kids’ education. With so much information readily available and the right marketing automation software in place, a bank or credit union marketer can go to town and ensure their campaigns are 100% laser-focused. But before we get ahead of ourselves and start looking at the kind of campaigns […]
Email marketing offers banks and other financial institutions a powerful marketing channel to engage with clients, provide valuable insights, and promote financial products and services. In many respects, email marketing for a bank is just like email marketing for any other retail business. Despite this, many marketers believe that email marketing can be challenging or even risky in an industry where trust and security are crucial. However, the benefits of email marketing, when done right, far outweigh the risks, making it a strategy worth considering for banks. In this post, […]
This month’s emfluence Marketing Platform updates include a multi-user indicator when editing emails and landing pages, updates to SMS scheduling, new additions to reporting and more. See what our community has asked for and what we built: Manual SMS Scheduling SR Asks: I was hoping to schedule two SMS messages in fairly close succession (say, five minutes apart). Is this a change you can make? We’ve updated the option for manual SMS message scheduling from every 15 minutes to every 5 minutes. Interested in adding SMS messaging to your account? […]
Never underestimate the power of a good landing page strategy. A good landing page can help you convert more visitors into subscribers, drive traffic to detailed pieces of thought leadership content (eBooks, videos, podcasts, etc.), test new product ideas, or even build an entire business. The ability to build and deploy a great-looking landing page quickly and efficiently will give your marketing organization a competitive edge over slower-moving rivals. So, when a marketer is given the chance to launch a landing page strategy without the support of a web developer […]
