I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to be personalized, but if it’s too personalized, they get a little creeped out. How do we use the data that is readily available tastefully? And before that, how do we get started with sending personalized messaging to our customers? Here’s where a milestone email can come in handy. What’s a Milestone Email? A milestone email is a type of behavior-based email you might send to […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
This month’s emfluence Marketing Platform updates include Email Recipients Over Time in reporting, the ability to compose emails and SMS from the calendar without saving a draft first, the option to unsuppress or leave a contact suppressed in landing page settings, and more. See what our community has asked for and what we built: Email Recipients Over Time MS Asks: Can you create a report to find all recipients sent to over the past week? Now available in the Reporting dropdown, you can find an Email Recipients Over Time Report. […]
A picture is worth a thousand words. That statement should be as true today as when Frederick R. Barnard first suggested it in the late 1800’s. However, as an illustrator famed for his work on the novels of Charles Dickens and early visual advertising campaigns, it’s safe to say that Barnard never experienced the problem of a poorly rendered email. When images fail to download due to lack of internet or mobile connectivity, a picture is worth absolutely nothing. Words and Pictures Suppose you use graphics to represent the text in your email campaigns (think company logos, fancy fonts, promotional banners), […]
SMS marketing has quickly become a key part of the marketing mix for companies — both small and large — across almost every industry. It can be used to revive leads for B2B organizations or inspire immediate customer action for B2C brands. But like any ‘new’ way to reach customers and attract leads, the question remains, “Is it right for your organization?”. To help you determine if bulk text messaging might be something your company should begin using as an engagement, sales, and customer service tool, here’s a quick look at the […]
