When it comes to email marketing, we all love a good strategy session — a deep dive into personas, funnels, and lifecycle journeys. But sometimes, the biggest impact comes from the smallest changes. You don’t always need to overhaul your entire campaign to move the needle. In fact, some of the quickest wins are staring us right in the inbox. Here are five easy-to-implement email design tweaks that can instantly boost engagement, improve click-through rates, and deliver more value with every send: 1. Put Your Button Where the Action Is […]
Modern public agencies don’t have the luxury of slow, opaque communication. Constituents expect clear updates, timely alerts, and straight answers, and when they don’t get them, trust erodes fast. Email remains one of the most effective channels for delivering transparent, direct communication at scale, but many agencies still underuse it or rely on outdated tools that can’t keep up. When email is done well, it becomes more than a broadcast tool. It supports accountability, reinforces public trust, and gives agencies a reliable way to share policies, decisions, deadlines, and community updates with clarity and consistency. Why Email Matters for Transparency and […]
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence gives marketers the power to sync the data points that matter most, build smarter segments, and create […]
This month’s emfluence Marketing Platform updates include the implementation of two-factor authentication (2FA), a single sign-on (SSO) option via Okta, improvements to our Dynamics integration, and more. See what our community has asked for and what we built: Reports LS Asks: Can you make the Domain report downloadable as a PDF? On the Summary page of a sent email, you can now download the list as a PDF in addition to the existing Domain report spreadsheet. API BC Asks: Can you allow us to search by emailID for Activities data […]
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approach uses both SMS and email to reach your customers. This strategy helps your business connect with more people, […]
