Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
Public sector teams are expected to show that communication efforts are working. It’s not enough to send updates; residents, leadership, and oversight bodies want proof that messages are reaching the right people and driving meaningful engagement. Without the right reporting tools, it’s nearly impossible to measure what’s effective and what needs to change. Modern reporting gives public sector organizations a clearer view of how residents interact with email updates, SMS alerts, social posts, and program messaging. It also creates a documented record that supports transparency and accountability across departments. When teams can track performance with confidence, they make better […]
Email metrics look simple. You send a campaign, see an open rate, and make decisions based on what the dashboard tells you. In today’s privacy-first landscape, it isn’t that straightforward anymore. Apple MPP, security filters, and bot activity can trigger tracking pixels without a real person ever seeing your message. That means open rates often look better than they truly are. For teams working inside Microsoft Dynamics, clean and trustworthy data matters. Your lead scoring, workflows, and reporting all rely on accurate activity. If the data is inflated or incomplete, decisions get harder and follow-ups […]
Drip campaigns are one of the most effective ways to keep your audience engaged without adding hours to your workload. Whether you’re nurturing leads, onboarding customers, or re-engaging past contacts, automation makes it possible to deliver the right message at the right time without constant manual effort. With the emfluence Marketing Platform, you can build, personalize, and launch a complete drip campaign in under an hour. Here’s how to go from idea to impact, fast. Step 1: Define Your Goal (10 Minutes) Start with clarity. Every drip campaign needs a single purpose, whether that’s nurturing new leads, onboarding […]
This month’s emfluence Marketing Platform updates bring you AI insights, the ability to hide archived groups, additional help tools, and more. Explore the latest features inspired by our user community: Archived Groups KF Asks: We have many archived groups which makes bulk assigning group access difficult on new users. Can you provide a way to hide those groups? In System Users, the Groups tab now includes an option to toggle archived groups on or off, allowing you to hide them from the list. AI Insights on the Contact Record emfluence […]
