I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days. Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]
This month’s emfluence Marketing Platform updates include enhanced workflow navigation, better failure diagnostics and import mapping, and more. See what our community has asked for and what we built: Workflow Navigation MR Asks: Zooming in and out of a workflow is difficult without a mouse, can you add some buttons on the canvas? We’ve added “Zoom In”, “Zoom Out”, and “Zoom to Fit” buttons in the preview pane found in the top-right of your workflow canvas. Email Failure Diagnostics AJ Asks: Can you make it easier to see the reason […]
One of the many great things about email marketing is the almost instant access to easily understandable analytics following each send. Open rates, click-through rates, conversion rates, spam complaints—it’s pretty obvious what each of these metrics means. But what exactly is a bounced email, and why is it crucial to understand the difference between a hard and soft bounce? Let’s delve into this important distinction: What is a Bounced Email? A bounced email is an email message that cannot be delivered to its intended recipient and is returned to the […]
An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
This month’s emfluence Marketing Platform updates include customized unsubscribe pages, shared files for reseller accounts, link reporting updates and more. See what our community has asked for and what we built: Resending Email to a Segment SA Asks: Can you make it easier to copy an email and deploy it to non-openers or non-clickers? emfluence has now simplified the process of resending an email to a segment of the original list. In the original email, under Recipients, you can use any criteria to determine the new list (example: Clicks No). […]
