This month’s updates include several highly requested enhancements designed to improve security, automation, reporting, and user management. Highlights include Microsoft Entra SSO support, a new Workflow Update Contact node, invisible reCAPTCHA for forms and surveys, delivered-based email metrics, and early access to our new drag-and-drop Template Builder. We’ve also rolled out a number of usability improvements based directly on customer feedback. Simplify Login with Microsoft Entra SSO Clients can now enable single sign-on (SSO) for the emfluence Marketing Platform through Microsoft Entra. Similar to our Okta integration, administrators can choose to […]
Artificial intelligence is quickly becoming a core part of modern marketing. From audience segmentation and lead scoring to personalization and campaign optimization, AI promises to help teams work faster and make smarter decisions. But there is one problem many organizations overlook: AI is only as good as the data it receives. When customer data is inaccurate, incomplete, duplicated, or outdated, AI does not recognize those problems and correct them. Instead, it often amplifies them by making poor decisions faster and at a larger scale than ever before. The result can […]
Most Microsoft Dynamics users don’t have a data problem. They have a campaign execution problem. The information marketers need already exists inside Dynamics. Lead status changes, opportunity updates, customer activity, event registrations, and account data are all being captured every day. Yet many marketing teams still struggle to turn that information into timely campaigns. Instead of building audiences directly from CRM data, they rely on exported spreadsheets. Instead of triggering campaigns from customer activity, they wait for manual processes or periodic data syncs. Instead of creating dynamic customer journeys, they spend valuable time maintaining static lists. The challenge isn’t collecting […]
SMS marketing continues to deliver some of the highest engagement rates in digital marketing. Messages are seen quickly, response rates are often strong, and the channel creates a sense of immediacy that email and social media cannot always match. But that effectiveness creates a temptation. As marketing teams become more comfortable with SMS automation, many begin adding more triggers, more campaigns, and more touchpoints. Over time, those automated messages can start to pile up, creating a subscriber experience that feels overwhelming rather than helpful. The result is often SMS fatigue. […]
For years, email marketers focused on a familiar set of goals: improve open rates, increase clicks, and drive conversions. Those metrics still matter, but the inbox itself is changing. Artificial intelligence is reshaping how email providers evaluate, prioritize, and surface messages. Instead of relying primarily on traditional spam filters and sender reputation signals, inbox providers are increasingly using AI to determine which messages deserve attention and which ones get ignored. For marketers, that means the rules are changing. Success is no longer just about reaching the inbox. It’s about earning engagement signals that tell AI-powered systems your messages are valuable, relevant, and […]
