Data is the digital marketing equivalent of DNA. Every time a customer or prospect engages with your brand, they leave behind traces of information that marketers can analyze and exploit to inform their ongoing campaign strategies. And just like a detective at a crime scene, the more evidence (data) you collect, the more you can do with it. But data can also be a complicated beast. With so many data points, it can be challenging to make decisions based on the mass of information you are presented with on a […]
This month’s platform updates focus on making everyday tasks faster and more intuitive. From quicker list cleansing after imports to deeper search capabilities in Messages, expanded PDF reporting, early AI-powered contact summaries, and new tools to support your workflow, here’s a look at what rolled out this month, driven directly by user feedback List Cleanse After Import SY Asks: Can you make it easier to run a list cleanse after an import? On the Import History page, you’ll see the option to run a list cleanse only on imports that […]
Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
Public sector teams are expected to show that communication efforts are working. It’s not enough to send updates; residents, leadership, and oversight bodies want proof that messages are reaching the right people and driving meaningful engagement. Without the right reporting tools, it’s nearly impossible to measure what’s effective and what needs to change. Modern reporting gives public sector organizations a clearer view of how residents interact with email updates, SMS alerts, social posts, and program messaging. It also creates a documented record that supports transparency and accountability across departments. When teams can track performance with confidence, they make better […]
Email metrics look simple. You send a campaign, see an open rate, and make decisions based on what the dashboard tells you. In today’s privacy-first landscape, it isn’t that straightforward anymore. Apple MPP, security filters, and bot activity can trigger tracking pixels without a real person ever seeing your message. That means open rates often look better than they truly are. For teams working inside Microsoft Dynamics, clean and trustworthy data matters. Your lead scoring, workflows, and reporting all rely on accurate activity. If the data is inflated or incomplete, decisions get harder and follow-ups […]
