You’ve seen them on websites and in emails for years: subtle call-to-action boxes that feature a thin border and text label of the same color with no button fill. These little guys are commonly known as ghost buttons, and they’ve created quite a division in the digital marketing space. Some marketers swear by their effectiveness while others call them poor performers. At emfluence, we like to say that as with most things email, it really depends. Why Use a Ghost Button? Thanks to a pretty simple design that often blends […]
Ever wish you had a time traveling DeLorean to go back and fix costly email errors? Everyone makes mistakes, but smart email teams know how to stop them from ever happening. In part two of our webinar series with our friends at Email On Acid, emfluence CEO David Cacioppo and Email On Acid’s Geoff Traub joined emfluence’s Cory LaGrange for a discussion on all the things that can go wrong with email, and how to prevent email disasters before they strike. Disasters can strike at every point in the email […]
Ever wished there was an Un-Send button? Don’t worry, so has just about every other email marketer in the world. Whether it’s a mistyped date, a broken $$firstName variable, or you sent next month’s email a few weeks too early, mistakes in email happen. In emfluence alumna Sara Theurer’s original post, written back in 2014, the Oops email was just coming into its own. At the time, the idea that you could resend an email with corrections was a new idea—and the engagement rates were impressive. It wasn’t uncommon for the […]
The age of the Internet means information is readily available all the time. But just because this information is available does not mean it is easily accessed by everyone. What if you rely on a screen reader to see the email for you? What if you are unable to operate a mouse and require the use of a keyboard only to navigate a web page? Or perhaps you are one of 300 million people with some type of color deficiency. How can you read the text if the color contrast […]
From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]
