We all want the images in our emails to look great, but when high quality comes at the cost of huge images and slow load times, the user experience can suffer. To get both performance and professional quality, you can optimize your images to reduce the file size while keeping the appearance the same. Resize your JPG Images Original JPG files will usually be very large in both pixel dimensions and file size. This will give you a high-quality image when printing, but the large size is unnecessary for email. […]
By Ken Magill for emfluence “I love it when something pops up in my face on a website and won’t let me continue what I was doing until I deal with it,” said no one ever. That no one likes being interrupted should be a top consideration when deciding how to employ modals, or pop-ups that disable the content on a website and require some action before the site visitor can get on with whatever he or she was doing. However, deployed thoughtfully, modals can yield great benefits to both […]
This month’s emfluence Marketing Platform updates include SMS features, updates to conditional content and more. See what our community has asked for and what we built in August 2021: SMS Has Arrived! emfluence has released its first version of SMS, with more to come. Similar to the compose process for sending emails, clients with SMS enabled in their accounts can now text manual bulk sends to groups of contacts with saved mobile numbers in the platform. You can also search for previously sent messages and keep track of responses to […]
Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]
This month’s emfluence Marketing Platform updates include Else statements in Conditional Content, the addition of Date Sent to the Recipients Download Report and more. See what our community has asked for and what we built in June 2021: Add Else Statements to Conditional Content JB Asks: Can you add an Else statement to Conditional Content? Conditional Content now includes an Else statement. This allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic and now provide alternate content […]
